About
A creative and strategic Digital Concept Developer with a strong foundation in UX/UI, web development (Shopify/React), and digital marketing. Proven ability to translate complex user flows into intuitive, high-impact digital experiences, leveraging expertise from research and wireframing to implementation and optimization, driving user engagement and business growth.
Work
ZERV
|Marketing Intern
Odense, Syddanmark, Denmark
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Summary
Managed campaign planning and visual content creation, leveraging Klaviyo for automated, relevant communication and A/B testing to optimize user engagement.
Highlights
Planned and designed visual materials for web and social media campaigns, enhancing brand presence and audience engagement.
Implemented newsletter setups and automated email flows within Klaviyo, ensuring relevant and maintainable communication strategies.
Conducted A/B tests on subject lines and module structures, significantly improving message clarity and click-through rates.
Developed catalogs, banners, and graphic elements for the website, streamlining campaign production and deployment.
WAUWSTORE
|Head of Web
Odense, Syddanmark, Denmark
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Summary
Led comprehensive web development and UX/UI initiatives, including platform migration, information architecture redesign, and content optimization to enhance user experience and drive traffic.
Highlights
Directed the replatforming to Shopify and redesigned information architecture, optimizing product discoverability, as validated by user tests and heatmaps.
Established a component-based design system in Figma, accelerating page creation and ensuring consistent visual identity across the website.
Improved content structure and implemented on-page SEO strategies, boosting visibility and attracting more relevant organic traffic.
Planned and executed user tests to identify checkout frictions, guiding data-driven improvements that enhanced conversion rates.
Managed newsletter production in Klaviyo and maintained landing pages and site content, supporting marketing efforts and user engagement.
Billigblomst
|Service Employee
Odense, Syddanmark, Denmark
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Summary
Provided customer service and supported daily operations in a retail environment.
Highlights
Assisted customers with inquiries and product selection, ensuring a positive shopping experience.
Maintained store cleanliness and organization, contributing to an efficient retail environment.
Norefjell Ski & Spa
|Waiter
Norefjell, Buskerud, Norway
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Summary
Delivered high-quality food and beverage service in a hospitality setting.
Highlights
Provided attentive and efficient service to guests, enhancing their dining experience.
Collaborated with kitchen staff to ensure timely and accurate order delivery.
Fregatten Jylland
|Sales Associate
Ebeltoft, Midtjylland, Denmark
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Summary
Engaged with visitors to provide product information and facilitate sales.
Highlights
Assisted customers with product inquiries and processed sales transactions.
Maintained an organized sales area and contributed to a positive visitor experience.
Education
UCL Odense
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Professional Bachelor
Digital Concept Development
UCL Odense
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Academy Degree
Multimedia Design
Languages
Danish
English
Norwegian
Skills
UX/UI Design
Research, Wireframing, Prototyping, User Studies, Information Architecture, WCAG 2.2.
Web Development & Tools
Figma, Adobe Photoshop, Adobe Illustrator, HTML, CSS, Tailwind CSS, Shopify, Liquid, WordPress, React, Next.js, Framer Motion.
Digital Marketing & SEO
A/B Testing, Email Marketing, Klaviyo, Google Analytics 4 (GA4), Google Tag Manager (GTM), On-page SEO, Brand Development, Concept Development.
Project Management
Strategic Planning, Process Optimization, Cross-functional Collaboration, Content Management.
Problem Solving
Data-driven Decisions, User Experience Optimization, Technical Implementation.